Hospitality Restart Tropea

On 27 January 2026, Tropea will become the capital of tourism innovation, hosting the eleventh edition of Hospitality Restart, the leading event for those working in the hospitality and tourism industry. An intense day of meetings and visions, set in the elegant surroundings of the Tropis Hotel Wellness Centre, designed to interpret the present and anticipate market changes.

Aimed at hoteliers, entrepreneurs, tour operators and marketing and hotel management professionals, Hospitality Restart offers concrete content, up-to-date data and operational tools to consciously address the new challenges facing the sector. A unique opportunity to update, discuss and build valuable professional relationships.

The 2026 edition will focus on AI & Data Analysis: an in-depth look at how artificial intelligence, automation and advanced use of data are changing sales strategies, online distribution and the relationship with travellers. Global players such as Booking.com and Expedia Group will take to the stage, alongside companies and professionals who are reshaping the future of tourism.

The morning programme will address key issues for the growth of destinations and accommodation facilities:

• 2026 tourism data and trends for Calabria
• Google and artificial intelligence applied to direct bookings
• new dynamics of online distribution
• intelligent automation models and hotel smartness
• role of large global operators in regional development

The day will end with a light lunch dedicated to networking, to encourage direct exchange between speakers and participants.

Free event with mandatory registration.