Nu Scialo
Tradition, innovation and digital marketing to showcase Calabrian villages
Multiple events
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On 19 and 20 September 2025, San Nicola Arcella will host the third edition of 'Nu Scialo', an event that brings together villages, food and wine, and digital innovation. Following the success of the first editions in Papasidero and Scalea, this year the event will take place again in the heart of the Riviera dei Cedri, among the charming alleys of the historic centre.
'Nu Scialo' was created to promote Calabrian villages through tradition and technology, focusing on the potential of digital marketing to showcase unique places without distorting their cultural and landscape identity. The programme includes workshops and masterclasses dedicated to the use of social media as tools for promoting tourism, accompanied by opportunities to discover the local food and wine heritage.
An event designed for operators, enthusiasts and travellers, it becomes a strategic platform for promoting the area and its excellence, transforming San Nicola Arcella into a meeting point between tradition and innovation.
