"PRONTO ESTATE 2022": THE TOURIST GUIDE DEDICATED TO THE COAST OF THE GODS, FOR THE FIRST TIME IN SPANISH

There is important news regarding the thirteenth issue of the tourist guide "Pronto Estate - Costa degli Dei" (published by Pubblicom and Meligrana Editore). The fifth language - after Italian, English, German and French - will no longer be Russian (both because of the Russian invasion in Ukraine and because Russian tourism has never really taken off in our area) but Spanish.

A change, however, that is intended above all as a tourist opportunity to open up the Iberian market and beyond. In fact, according to a SIL International survey, Spanish is the fourth most spoken language in the world (after English, Mandarin Chinese and Hindi), with almost 550 million people speaking it. Not to mention the fact that Spanish is practically becoming the second official language in the US due to constant immigration from South American countries. A potentially very important reservoir, therefore, that can and must be targeted, starting in the first place with the information that the territory offers.

Another important new feature of the 2022 edition of the "Pronto Estate - Costa degli Dei" guide is the Focus entitled "Tropea Bandiera Blu 2022". It comes after the success of Focus 2021 "Borgo dei Borghi" and it has the aim of highlighting all the beaches of the pearl of the Tyrrhenian Sea that has been awarded the prestigious title for the third year in a row.

Now in its thirteenth edition, "Pronto Estate - Costa degli Dei" maintains its 120 pages and free distribution among its many partners. The main information sections are confirmed: from the maps, which are always up-to-date and presented in an elegant and easy-to-understand layout, to the sections dedicated to the 10 best things tourists (or anyone who wants to enjoy the area) must do. The guide also recommends the best dishes to taste, sports to practice, souvenirs to buy and activities for families and children.

For a few years now, it is worth remembering, "Pronto Estate" has also been a web portal, which recalls the name of the paper guide and it is designed to adapt to all devices. A dynamic portal, therefore, that allows you to plan a 360° holiday and dive deep into the depths of the Calabrian territory, to get to know it in all its heavenly corners.

The web portal, which can be reached at www.prontoestate.it, can be considered an evolution of the printed tourist guide with the exclusive opportunity to contact partner establishments and activities and request offers with a Pronto Estate coupon.

The main mission of "Pronto Estate 2022" is to confirm itself as an information guide that wants to go beyond its very essence and become the tourist's travel and adventure companion in discovering our "Calabria Straordinaria".

Lastly, as a very useful promotional and information tool for tourists, this year's "Pronto Estate" guide will have a sister edition on the Costa Viola, strongly desired by local institutions and tour operators who, given the excellent results recorded in thirteen years on the Costa degli Dei, requested it to start making the Costa Viola an integrated and coordinated tourist "destination" like the Costa degli Dei.