Calabria, strategic tourism promotion: meeting on the 2025/2026 Trade Fair Plan

Not just simple participation in industry events, but a targeted choice, consistent with the tourism markets identified by the Calabria Region. The new 2025/2026 Trade Fair Plan, which will be presented on Tuesday 24 June at 10:30 a.m. in the Sala Verde of the Regional Citadel in Catanzaro, is based on strategic planning that aims to consolidate Calabria's presence in international contexts where tourist demand is already mature or growing strongly. The selection of trade fairs is not based on generic visibility, but on a conscious design based on an analysis of flows, potential attractions and compatibility with the identity profile of the regional offer.

The meeting, promoted by the Department of Tourism, Territorial Marketing, Local Public Transport and Sustainable Mobility, represents an opportunity to initiate a direct dialogue with operators in the sector, local authorities and territorial stakeholders, with the aim of defining a shared governance of tourism promotion. During the morning, the regional strategy for monitoring international markets through integrated actions to promote Calabrian identity, cultural and natural heritage will be illustrated.

«The international promotion of Calabria as a destination cannot be separated from a targeted selection of trade fairs in which to invest - said Giovanni Calabrese, Regional Councillor for Tourism - The 2025/2026 Plan is based on a pragmatic and shared vision, capable of linking promotion, identity and effective returns for the territories».

The Department's new newsletter will also be presented, designed as a periodic communication tool to keep operators up to date on calls for tenders, expressions of interest, events and available services. The dialogue with the territory will then continue in a participatory form: thanks to Mentimeter software, those present will be involved in a collective brainstorming activity to gather proposals and suggestions useful for improving the effectiveness of future trade fair activities.

The meeting on 24 June thus marks the start of a participatory planning process, capable of combining strategic vision and listening to the territories, with the aim of strengthening Calabria's position in key tourism markets. Participation is open, with registration required by 23 June 2025 at the following link: https://forms.gle/V4AMa3owEU4W9ZFh6.