"Calabria, a mountain of surprises"

"Calabria, a mountain of surprises". With this slogan, the Calabria Region's Department of Tourism, Territorial Marketing and Mobility, following the tourism promotion plan for the mountainous areas of Calabria, is participating in the international event SKIPASS 2022, held at Modena Fiere from 29 October to 1 November, with the presence of numerous buyers and operators from the national and international tourism sector. The participation of the Region of Calabria in such an important event from the point of view of mountain tourism will certainly help to turn the spotlight on the mountainous areas of Calabria as new stages for experiential tourism routes linked to the natural beauty and the numerous areas of activity in the area. For almost thirty years, SKIPASS has been Italy's most important snow showcase, the only trade fair in the area dedicated to winter sports and the white mountains, a reference point for professionals, industry operators, mountain enthusiasts and sportsmen. Moreover, SKIPASS is not only a great showcase but also a point of reference for enthusiasts and insiders, to whom an unusual Calabria, far from the classic images of the region but equally rich in interest and tourist appeal, will be illustrated. During the event, there will be a series of show-cooking sessions, by renowned chefs, through which to promote the typical scents, smells and flavours of the Calabrian mountains. Among these events, with the support of the Italian Federation of Chefs, an ad hoc menu for sportsmen and women will be presented, prepared during special show cooking sessions. In addition, exhibitions will be organised to promote local events and shows, as well as the routes dedicated to cycle tourists and active in the areas concerned. The participation of the Region of Calabria in such an important and sectorial event is part of a territorial marketing strategy that aims to improve the level of knowledge of the tourist-recreational offer of the mountainous areas of Calabria, with the intention of creating a new awareness of the overall regional offer.