Calabria Wine & Design Festival

Three days to celebrate the culture of wine and the power of design as an engine of innovation, storytelling and territorial identity: this is the Calabria Wine & Design Festival, scheduled in Castrovillari from 15 to 17 May 2025, in the splendid setting of the Franciscan Protoconvent.

The festival, promoted under the artistic direction of G. Pino Scaglione, unites the world of Calabrian wine and food with that of visual communication, landscape, architecture and craftsmanship, with the contribution of experts, creatives, institutions and companies.

15 May - Tourism, territories and visions

At 10 a.m., the Festival opens with the conference “The challenge of sustainable tourism in the Pollino National Park”, which brings together academics, administrators and environmentalists to discuss the potential of nature-based tourism.
In the afternoon, at 5.30 p.m., the official opening of the festival, with institutional speeches, themed exhibitions and artistic performances, followed by the first tasting masterclass with the Cervinago, Viola and Akra wineries (limited places upon reservation).

16 May - Creativity and innovation

Workshops for students and young designers, talks on wine marketing and label communication, and a focus on the role of design in relaunching Calabrian excellence.
At 8.30 p.m., the masterclass ‘Di Vino in Pizza, di Pizza in Vino’ with pairings by chefs and local producers.

17 May - Aesthetics of Wine and Landscape

The final day focuses on the aesthetic and cultural dimension of wine, with in-depth discussions on architecture, accessories, graphics, and territorial storytelling.
Among the guests: Bergmeisterwolf, Cantine Ippolito 1845, designers and communicators from all over southern Italy.
Great end with a new tasting masterclass and the performance show between wine, fashion and music, organised by the Moema Academy, with music by Roy Panebianco and Alessandra Chiarello.