Jun 30, 2022 10:01 AM
They were presented together with the first edition of the Lonely Planet guide to Calabria: they are the "48 hours in Calabria" focus videos produced by Lonely Planet with the contribution of Calabria Film Commission Foundation as part of the Calabria Region's Tourism and Territorial Marketing Department's "Calabria Straordinaria" Project. On the occasion of the publication of the first Lonely Planet guide dedicated to Calabria, which was presented at a press conference on 27 June, new forms of storytelling on digital platforms were also added, including accompanying articles and the implementation of image products. The project benefits from the media partnership with Adnkronos and IgersItalia (National Association of Professionals specialised in the production of digital content), who collaborate to relaunch the videos, articles and social content of this specific production.
The five stages encompassing the Calabrian territory have been assigned different themes: the first is the Sea Focus, while the subdivisions between Ionian Coast, Tyrrhenian Coast, Parks and Outdoors, Contemporary Art & Archaeology - Calabria between Ancient and Modern will follow.
The start is therefore dedicated to the 800 kilometres of coastline that make Calabria one of the regions of continental Italy with the longest coastline.
The Calabrian sea is still little known, made up of extraordinary scenery that changes face with the passing of the seasons. The first 48-hour Lonely Planet video on the Calabrian sea is a focus on the seaside (and not only) that shows how this coast contains jewels to discover, breathtaking views, places to carry in your heart.
A sixth summary video will then close this series, which aims to be a visual and descriptive accompaniment to Calabrian destinations. A smart and accessible approach for dynamic travellers.