Lira Day

Lamezia Terme returns to the carefree and optimistic atmosphere of the 1960s with the fifth edition of Lira Day, scheduled for Saturday 26 April 2025 in Piazza Mercato Vecchio. A day dedicated to memory and sharing, which will transform one of the city's symbolic places into a real open-air vintage set.

The programme is rich and designed to involve people of all ages. It starts in the morning, at 10.30 am, with an animated visit and workshop for families and children in the rooms of the Lametino Archaeological Museum. In the afternoon, from 3.30 p.m., Piazza Mercato Vecchio will become the set for shooting the official Lira Day commercial: everyone is invited to participate wearing period clothing, to immerse themselves even more in the atmosphere of the 1960s.

There will also be ‘old-fashioned’ games for children, organised by the operators of the Chiostro Caffè Letterario, in the San Domenico monumental complex, from 4:00 to 5:30 pm. Also in the afternoon, from 4.00 p.m. to 8.00 p.m., space will also be given to health with free medical screening promoted by the Lions Club Lamezia Terme.

At 6.30 p.m., in Piazza Mercato Vecchio, there will be a public talk dedicated to the theme of trust, from the 1960s to today, with the participation of journalists, teachers and professionals. Immediately afterwards, music will take over thanks to a live performance by the Tchaikovsky State Conservatory of Nocera Terinese.

To enrich the day, there will be many details that will make the experience even more immersive: the exhibition of vintage cars and motorbikes, a vintage photo booth, the original ‘Lyre Tree’ and a station where, in just a few minutes, it will be possible to have one's hair styled as in the 1960s.