Apr 5, 2022 8:40 AM
From 10 to 12 April the Calabria Region with the "Extraordinary Calabria" brand, which brings with it vocations and identity traits of an ancient land, stubbornly projected towards the future, thanks to its solid roots, will participate as a protagonist in the Milan International Tourism Exchange 2022, one of the main markets where to favor the intersection of supply and demand between sector operators.
“Extraordinary Calabria” presents itself with as many as 50 tour operators (tour operators, tourist consortia and accommodation facilities), with a transversal and enveloping narrative formula, to tell and convey a modern, unprecedented, competitive, unique and extraordinary Calabria. A Calabria you don't expect!
A story about history, places, modernities, events, languages, trends, a grand tour, to look at Calabria with different eyes.
Calabria which offers a 360-degree tourist offer, 12 months out of 12, through food and wine, paths, cycle paths, the sea and the mountains, but also the hinterland, culture, villages, archeology and slow tourism experiences.
The 458 square meter stand (Hall 3 - Stand C99), designed to make a completely eco-sustainable experience real and in fact made exclusively with recycled honeycomb cardboard, in its visual declination immediately speaks the language of an Extraordinary Calabria, Fourseason,
tourism for every season, where you can travel fast and take as a paradox "the time you want".
Focus of the entire installation is the "Calabrian Soldanella". The symbolic flower of the Region adopted by the Tourism Department, with which Calabria is identified. A beautiful, simple and complex flower, wild but elegant, which grows only in this area.
THE EXTRAORDINARY CALABRIA APPOINTMENTS
Sunday 10 April at 12 will be inaugurated the stand of "Extraordinary Calabria". There will be: Roberto Occhiuto, President of the Calabria Region; Fausto Orsomarso, Councilor for Tourism and Marketing of the Calabria Region; the television presenter and influencer Elisabetta Gregoraci. “Calabria Extraordinary”, is a new and experimental model of design and strengthening the tourist appeal of the territories, of which the Calabria Region aspires to become a pilot project and national reference.
The event entitled "Unpublished narratives for a distinctive Calabria" will be held on Monday 11 April at 3 pm, with the participation of Fausto Orsomarso, Councilor for Tourism and Marketing of the Calabria Region; Sandro Pappalardo, Member of the Board of ENIT; Domenico Pappaterra, President of the Pollino National Park. This will also be the occasion to present the volume MID (Markers - Identities - Badges) - Strategic manual for the development of tourism in Calabria.
BIT Milan 2022 10-12 April 2022
Hall 3 - Stand C99
Sunday 10 April at 12
Inauguration of the Extraordinary Calabria stand.
Speakers: Roberto Occhiuto, President of the Calabria Region; Fausto Orsomarso, Councilor for Tourism and Territorial Marketing of the Calabria Region; Elisabetta Gregoraci, TV presenter and Influencer.
Monday 11 April at 3 pm
MID volume presentation (Markers - Identities - Badges) - Strategic manual for the development of tourism in Calabria.
Speakers: Fausto Orsomarso, Councilor for Tourism and Territorial Marketing of the Calabria Region
Sandro Pappalardo, Member of the ENIT Board of Directors, Domenico Pappaterra, President of the Pollino National Park.
From 10 to 12 April, at 13: lounge, music and drinks at the Extraordinary Calabria stand. Open appointment.